Education is critical. Especially when it comes to vascular disease. This series of brochures provided patients (and potential patients) with information on various vascular conditions. The content was researched and written to appeal to non-medical professionals, and was supported by audience-appropriate images.
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Designed to reflect Caterpillar’s commitment to its people power, this brochure emphasized the human aspect of their business with a custom die-cut cover. Continuing this theme throughout, the brochure also included pull-out pages with detailed information on the various aspects of the Human Relations Department.
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This brochure/invitation was designed for Caterpillar Investment Management Ltd., a wholly owned subsidiary of Caterpillar Inc. As such, it needed to communicate the Caterpillar brand while also establishing CIML as a separate entity offering financial solutions. Seminar attendees received the companion handbook which served as a guide for the full-day session.
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This magazine for Caterpillar Investment Management Ltd. was created to communicate complex financial issues in a very reader-friendly format using current graphic styles. With extensive use of lists, bullet points, charts and graphs, this magazine was a quick read publication for on-the-go professionals.
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To provide its employees with the tools and knowledge needed when traveling or relocating to another country, Caterpillar commissioned DLA to create this “how to” guide using color-coded sections of information.
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As part of its annual recruitment campaign, DLA created these direct mail postcards to coordinate with Concordia’s posters, billboards, handouts and other elements of the marketing campaign.
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The CLS Foundation approached DLA with a need to present themselves with a professional communications tool. The resulting brochure and donor response card have provided them with the needed materials. In addition to comprehensive creative services, DLA also conducted research into the history of the school and foundation.
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As the evolution of DLA continued, a flight theme became the motif for our logo and collateral including letterhead that folded into a usable paper airplane. Richness and depth were added by coating the back of the business cards and envelopes with our signature color. This production method was also used to paint the inside of the envelopes.
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Logos are the cornerstone of a company’s brand – and a tangible representation of its identity. Logo components such as font choice, color and design features work together to convey the brand in a way that helps reach the target audience. DLA’s design team brings these elements together to create or update a logo that will be an effective expression of a company’s mission and personality.
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As Heritage Bank expanded its 55+ Club, DLA was asked to help them establish a highly-targeted newsletter. And thus, Club Chatter was born. This informative communications vehicle included a wealth of educational information, recipes, travel tips, event notices, financial articles and much more.
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This popular brochure was a cornerstone piece to the sales literature created for Heritage Bank. Serving as an overview of personal banking services, it showcased the human element of financial services while also providing information about various products and services. The brochure’s unusual size and shape, coupled with custom die-cuts and fold-outs, gave this piece a unique look.
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Designed to fit the custom literature kiosk created by DLA, these pieces all worked together. While some brochures had many pages and others were very short documents, all were the same finished size. Using consistent graphic elements throughout, this array of product brochures and disclosure statements clearly communicated the Heritage brand.
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We created the first-ever brochure and website for this growing practice of pulmonologists and critical care physicians. As with many clients, we provided a full range of services for development of this piece – from comprehensive copywriting and project planning to onsite photography and brochure design.
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This informative poster was designed to promote the full range of injectable services offered at Illinois Plastic Surgery. The eye-catching image combined with a headline that reaches the target audience is an effective in-office communications vehicle.
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These targeted direct mail pieces were created for a Commercial Real Estate company to promote a new listing. Using building- and growth-themed copy and design elements, each postcard in this series communicated different features and benefits of the property.
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Peaceful visuals and flowing text conveyed the mission of the Nature Conservancy. Utilizing contrasting dull and gloss varnishes accentuated the imagery and made it “pop” off the page. The inside back cover incorporated a custom die-cut flap in the shape of a leaf which provided further continuity.
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This ad conveyed that the physicians provide solutions for achieving weight loss goals, and empathize with obese patients as well. The image, coupled with the information, encouraged individuals to take that next step to better health through bariatric surgery. Candid photos of the physicians and staff promoted a team philosophy and professional credibility.
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This ad achieved the client’s objectives by communicating both the quality of healthcare service and promoting upcoming informational seminars. The main image of this ad is a classically-elegant photo stylized with a hint of color, supported by a classy headline.
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This brochure served as the cornerstone of the Welch Systems marketing arsenal. Informative, inviting and intriguing, the visuals and content worked together to powerfully convey Welch’s leadership position in their industry. A unique, die-cut pocket provided both function and form to the inside back cover.
This isn’t your average E-Commerce site. Incorporating high-end imagery from a local photographer and a unique Flash introduction, the website immediately draws you into the story behind the product. Clean visuals, crisp text and quick ordering make this a user-friendly and visually-pleasing site.
Concordia took a leap of faith and went big in 2007 with the use of traditional billboards and electronic billboards. The creative used for this outdoor plan was integrated throughout the entire marketing campaign. The results paid off. Concordia noticed more buzz and increased attendance at its annual recruiting event.
Concordia Lutheran School recently premiered its new recruiting DVD to an enthusiastic audience. DLA produced this video to help solidify the Concordia brand and reach out to potential new families. The segment included here is just one part of the complete DVD package.
