Education is critical. Especially when it comes to vascular disease. This series of brochures provided patients (and potential patients) with information on various vascular conditions. The content was researched and written to appeal to non-medical professionals, and was supported by audience-appropriate images.

Designed to reflect Caterpillar’s commitment to its people power, this brochure emphasized the human aspect of their business with a custom die-cut cover. Continuing this theme throughout, the brochure also included pull-out pages with detailed information on the various aspects of the Human Relations Department.

This brochure/invitation was designed for Caterpillar Investment Management Ltd., a wholly owned subsidiary of Caterpillar Inc. As such, it needed to communicate the Caterpillar brand while also establishing CIML as a separate entity offering financial solutions. Seminar attendees received the companion handbook which served as a guide for the full-day session.

This magazine for Caterpillar Investment Management Ltd. was created to communicate complex financial issues in a very reader-friendly format using current graphic styles. With extensive use of lists, bullet points, charts and graphs, this magazine was a quick read publication for on-the-go professionals.

To provide its employees with the tools and knowledge needed when traveling or relocating to another country, Caterpillar commissioned DLA to create this “how to” guide using color-coded sections of information.

As part of its annual recruitment campaign, DLA created these direct mail postcards to coordinate with Concordia’s posters, billboards, handouts and other elements of the marketing campaign.

The CLS Foundation approached DLA with a need to present themselves with a professional communications tool. The resulting brochure and donor response card have provided them with the needed materials. In addition to comprehensive creative services, DLA also conducted research into the history of the school and foundation.

As the evolution of DLA continued, a flight theme became the motif for our logo and collateral including letterhead that folded into a usable paper airplane. Richness and depth were added by coating the back of the business cards and envelopes with our signature color. This production method was also used to paint the inside of the envelopes.

Logos are the cornerstone of a company’s brand – and a tangible representation of its identity. Logo components such as font choice, color and design features work together to convey the brand in a way that helps reach the target audience. DLA’s design team brings these elements together to create or update a logo that will be an effective expression of a company’s mission and personality.

As Heritage Bank expanded its 55+ Club, DLA was asked to help them establish a highly-targeted newsletter. And thus, Club Chatter was born. This informative communications vehicle included a wealth of educational information, recipes, travel tips, event notices, financial articles and much more.

This popular brochure was a cornerstone piece to the sales literature created for Heritage Bank. Serving as an overview of personal banking services, it showcased the human element of financial services while also providing information about various products and services. The brochure’s unusual size and shape, coupled with custom die-cuts and fold-outs, gave this piece a unique look.

Designed to fit the custom literature kiosk created by DLA, these pieces all worked together. While some brochures had many pages and others were very short documents, all were the same finished size. Using consistent graphic elements throughout, this array of product brochures and disclosure statements clearly communicated the Heritage brand.

We created the first-ever brochure and website for this growing practice of pulmonologists and critical care physicians. As with many clients, we provided a full range of services for development of this piece – from comprehensive copywriting and project planning to onsite photography and brochure design.

This informative poster was designed to promote the full range of injectable services offered at Illinois Plastic Surgery. The eye-catching image combined with a headline that reaches the target audience is an effective in-office communications vehicle.

These targeted direct mail pieces were created for a Commercial Real Estate company to promote a new listing. Using building- and growth-themed copy and design elements, each postcard in this series communicated different features and benefits of the property.

Peaceful visuals and flowing text conveyed the mission of the Nature Conservancy. Utilizing contrasting dull and gloss varnishes accentuated the imagery and made it “pop” off the page. The inside back cover incorporated a custom die-cut flap in the shape of a leaf which provided further continuity.

This ad conveyed that the physicians provide solutions for achieving weight loss goals, and empathize with obese patients as well. The image, coupled with the information, encouraged individuals to take that next step to better health through bariatric surgery. Candid photos of the physicians and staff promoted a team philosophy and professional credibility.

This ad achieved the client’s objectives by communicating both the quality of healthcare service and promoting upcoming informational seminars. The main image of this ad is a classically-elegant photo stylized with a hint of color, supported by a classy headline.

This brochure served as the cornerstone of the Welch Systems marketing arsenal. Informative, inviting and intriguing, the visuals and content worked together to powerfully convey Welch’s leadership position in their industry. A unique, die-cut pocket provided both function and form to the inside back cover.

This mobile app company needed a website that conveyed professionalism and a no-nonsense approach to business while also showing that the team is on the cutting edge of today’s technologies. Incorporating links to YouTube, Twitter, Facebook and the appitudez blog provides additional information for the site’s visitors.

www.appitudez.com

This isn’t your average E-Commerce site. Incorporating high-end imagery from a local photographer and a unique Flash introduction, the website immediately draws you into the story behind the product. Clean visuals, crisp text and quick ordering make this a user-friendly and visually-pleasing site.

www.bezales.com

This website was designed to be visually appealing and easy to navigate for end user while the content is driven by a massive back-end database that is easily updated by Diocesan staff. The site combines both form and function to provide the Diocese with an effective, powerful solution to its communication needs.

www.cdop.org

Planned, developed, wrote, photographed, designed and coded site. Host site on DLA servers, as well as provide web analytics for ongoing site review and insight. Have also created an extranet for the CFH-ASC with high levels of Custom Content Management.

www.centerforhealth-asc.com

This visually-appealing website includes Custom Content Management for multiple sections including Online Employment Application, Promo Section and Press Releases. The imagery of each section is related to the content, while effective use of the logo’s primary colors provides a clean, crisp look.

www.chail.org

Using a combination of on-site custom photography and stock images, we created an accurate portrayal of the clients’ target audience and services. We also created an online pharmacy ordering system that now serves as a substantial backbone of their business model.

www.compbleed.com

The Concordia website was created to serve two distinctly different audiences. Current CLS families have quick access to critical information such as calendars, news and teachers’ memos right on the home page. Parents of potential students can find information about the teachers, upcoming events and the school’s educational approach. Using a custom content management system, the CLS office staff and teachers make their own updates on a regular basis.

www.concordiapeoria.com

This website provides valuable information to patients and referring physicians. From detailed bios of physicians and key staff to a comprehensive service listing and patient forms, this site tells the story of Great Plains Orthopaedics. We also seamlessly integrated animations of surgical procedures into the site to provide additional patient education.

www.greatplainsortho.org

An innovative community bank, Heritage wanted to provide its customers with quick and efficient access to the information most important to them. This includes online banking, current loan and deposit rates, educational and product videos, information about their six branches – and so much more!

www.heritage-bnk.com

Targeting a high-end clientele, the visuals used in this website convey elegance and class while the content communicates physician expertise and benefits of the services offered. Featuring procedure animations, physician videos and a wealth of educational information, this site serves as a powerful resource for patients.

www.illinoisplasticsurgery.org

Clean and simple, yet a valuable source of commercial real estate information. This website provides clients with easy access to Joseph & Camper’s current real estate listings, as well as those of other brokers. J & C’s clients will also find market reports, the latest news and quick links to related organizations.

www.josephcamper.com

As part of its re-branding efforts, Mt. Calvary Evangelical Lutheran Church wanted a fresh website that reflected its strong traditions rooted in the Lutheran faith. Using nearly all custom photography, this site brings the people and practices of Mt. Calvary to the web.

www.mtcalvarypeoria.org

This diverse surgical group needed to communicate its strength as a comprehensive entity, while also identifying its various divisions and affiliated practices. A window-shade effect on the home page conveys the wide range of offerings with the individual sections providing detailed information about the distinctive sub-specialties.

www.peoriasurgical.com

Concordia took a leap of faith and went big in 2007 with the use of traditional billboards and electronic billboards. The creative used for this outdoor plan was integrated throughout the entire marketing campaign. The results paid off. Concordia noticed more buzz and increased attendance at its annual recruiting event.

When Illinois Plastic Surgery was named a Who’s Who in Business Leader, DLA created this billboard to maximize momentum associated with this recognition. Incorporating the physician’s faces, their individual names and the practice name alongside the Who’s Who logo provided additional credibility and honor to these leading physicians.

Education is a key part of this practice’s approach to patient care. We worked closely with Peoria Vein Center to create 30 second and 10 second TV spots to drive traffic to free informational seminars.

Click here to watch the 30 second spot

Concordia Lutheran School recently premiered its new recruiting DVD to an enthusiastic audience. DLA produced this video to help solidify the Concordia brand and reach out to potential new families. The segment included here is just one part of the complete DVD package.

Click here to watch

DLA has many of the same characteristics as a good cup of joe — smooth, bold and savvy — so it was only natural for us to brand our own coffee for the 2008 holiday season. Combined with our must-have coffee mugs and customized cards, this provided a gift of warmth in the midst of a cold and dreary winter.

Using two very skilled local voices, the Heritage Bank On Hold Messaging informs customers about a variety of services and departments within the bank while driving listeners to Heritage’s comprehensive website.

Click here to listen

Peoria Surgical Group has many affiliated practices with each offering specialized services. One way to educate patients regarding these different sub-specialties is through the use of customized On Hold Messaging.

Click here to listen